Everything You Need To Take Your Business Or Ministry To The

Next Level 

There aren't any Secrets to Success, only Systems and Strategies. Reading this page could be one of the best investments you could ever make.


LeaderSHIFT Success Masterclass 

Masterclass For You If:

  • You want to create more time and have the freedom of choice to do what you love 

  • You want to scale to High Impact Brand and make a difference 

  • You may be already respected practitioner and want to move out of trading time for dollars and step up to the next level

  • You may want to get your team on the same page to move further... faster 

  • You recognize that you have what it takes, there just seems to be something missing 

You don’t need a business plan…. You need a customer plan! 

What is LSM?


LSM (LeaderSHIFT Success Masterclass) is a by-invitation-only masterclass delivered by Dr. Gene Herndon.


This one-day invitation-only event will give you and your team members advanced marketing principles from the secret playbooks of top organizations to boost sales and scale your business, in an intimate and personal setting. We will introduce you to the top strategies not only of some of the greatest organizations in the world but also from the greatest book in the world— The Bible. The purpose is to take your productivity, business, and ministry to the next level. This is not a personal development seminar (no sitting around the campfire hugging and finding yourself). It will be like an MBA in a day. This is a hard-hitting, rapid-fire, pragmatic business training masterclass chocked full of leadership gold for Corporate Visionaries, Superachievers, Business and Ministry Leaders like you.


I have curated some of the best ministry principles and business practices from some of the best kingdom-minded thought leaders in the world, from over 25 years of research, thousands of dollars of workshops and conferences, and a dozen books I have written and hundreds I have read, to include what I believe is the most important book of all… the Bible. I also include practical applications from more than two and a half decades of entrepreneurial experience and over 15 years of ministry.  After all, I am an actual practitioner and not just talking about theory. You deserve a proven and respected guide to get you from where you are to where you want to be.

  • INCREASE YOUR PRODUCTIVITY and create more time 

  • Generate MORE leads and higher SALES

  • FULLY FUND your Ministry

  • Learn the top secrets from the private playbooks of the top organizations in the world to position your ministry or business to maximize GROWTH and marketing

  • Build an elite HIGH-PERFORMANCE team that produces results


“Will take any business, church, or entrepreneurial dreamer to the next level.”

D. Nungester 

“Changed my life”

Y. Tadesse

“A must for all leaders” 

C. Manahan 

“Leadership tools, wisdom, and truth.”

S. Findley

“Important principals in becoming a better leader” 

M. Helderman

“Exactly what is necessary to grow as a leader”

C. Zelaya 

“Clarity on how to run a business successfully”

L. Klines

“Strategic best practices from someone that has a proven successful track record” 

E. Kennedy




DoubleTree by Hilton Phoenix North

10220 N. Metro Parkway East, Phoenix, AZ  85051




Time and Date 

Upcoming - TBD ($997)

Registration 7:15am

Starting @ 8:20 am, and we will finish at approx. 5 pm 

The VIP Package ($297)

Upcoming - TBD 

  • 8:30am Breakfast

  • Training session @ 9:30am - 11:00am 

  • Additional Q&A till 1:00pm 

  • VIP Preferred Seating

  • Day-1 Additional Q&A @ 5pm-6pm  


Frequently Asked Questions


You may be thinking to yourself: 


I’m too busy.

​”An investment in knowledge pays the best interest.” Benjamin Franklin


Yeah, but, will this be relevant to my industry?

The principles and keys you receive are not industry-specific, but success specific. 


Can I afford this?

We know that money is a precious resource. One idea that we will be sharing profited $18,240 in just a few months. While we can't guarantee that same result for you, by doing the quick math you can certainly see that there is a strong upside that makes this masterclass a great investment.  Also please review the guarantee that we do offer below. 


How is this different from other training?

This is not a personal development seminar (no sitting around the campfire hugging and finding yourself). It will be like an MBA in a day. This is a hard-hitting rapid-fire pragmatic Business training masterclass chocked full of leadership gold. The purpose is to take your productivity, business, and ministry to the next level. 


Is my business too small for this?

Only if you want it to stay that way!

More Frequently Asked Questions (Click Here)


YES, I am personally offering a guarantee!

GUARANTEE: If by lunchtime, you don’t think you will see at least a 5x return on the investment of the Masterclass fee, you can hand in all your materials, enjoy a free lunch on us, excuse yourself for the remainder of the day, and we'll reimburse the entire fee. But wait; there is more. We are so confident that we will also give you a $25 gift card to cover your gas. And if you flew in to be with us, present your flight receipt and we will provide you with a $100 Gift card to offset your travel expense.

My name is Dr. Gene Herndon, or as I am called by many, Dr. G.

I am a Senior Pastor, Itinerant Minister and Conference Speaker, Thought Leader, Serial Entrepreneur, Best-Selling Author, Publisher, Educator, and most importantly a devoted husband and father. As if that isn’t enough, I am always looking to expand our holdings and interests in business branding, marketing, consulting, entertainment, and beyond.

My entrepreneurial bug started early in life (in middle school to be exact). I quickly learned that sales and entrepreneurship set the path to economic freedom. I could control my income and not be limited to the 9-to-5 grind. It was a mission of mine to dispel the idea that time and money are directly proportionate to each other—because they certainly are not.

Having close to 30 years of experience, my executive background spans both domestic and international c-level business experiences, ranging from designing and launching startup ventures to corporate turnarounds. As an entrepreneur and corporate executive, I have acquired, built, and sold several businesses ranging from real estate and finance, to information technology. 

My voracious appetite for learning sparked a development journey early in my career that not only earned me a doctorate in divinity (D. Div.) but also easily cost over six figures in conferences, classes, and books on the the subjects of business and leadership. Having curated many principles and keys that I learned along the way allowed me to become known for my ability to successfully integrate the right strategies and tactics into well-executed operating plans, building strong teams and achieving superior results.

I firmly believe that a standard of excellence is the key to preeminence. As an industry leader, best-selling author, and ground breaking entrepreneurial expert, I have honed and evolved into a highly sought-after business, motivational and ministry conference speaker.

Every high-performance individual and organization has a coach 

Your Success Mentor