LeaderSHIFT MasterClass
Final Details

Below, you will find helpful information as you prepare for our time together.



We are expecting beautiful weather with highs of 70° F and lows of 45° F.

The mornings and evenings are usually chilly (as well as inside the venue), so please keep that in mind while packing. You may want to bring layers.


If you’re coming into the Phoenix airport, there are plenty of taxi services available.

We highly recommend using Uber or Lyft ride-sharing programs.

There is a special ride-sharing location outside of the airport that’s easy to access and will quickly get you on your way to The Orange Tree Resort.


Orange Tree Golf Resort 

Address: 10601 N 56th St, Scottsdale, AZ 85254

Phone(480) 948-6100


The dress code for our time together is “prosperous casual.”

You will be with other influential LSM members, so you will want to look your best while still comfortable during your intense learning experience.

We will take a group photo before lunch on Friday.


Hint: You may want to choose your favorite outfit for this day!



Please plan to fuel up with breakfast on your own for Friday, though we will provide a nice morning break station with light breakfast foods on Friday and a full breakfast will be served on Saturday prior to the VIP Session.


For those of you who have particular dining restrictions or needs, please inform us as soon as possible as we will make sure that you are accommodated.


Registration will be held on Friday, beginning at 7:30 AM.

Please bring your photo ID for registration.


You will need to complete this event liability waiver prior to the event.

(Please click the link and sign now)


Each member will have to complete the waiver to participate in the LeaderSHIFT Masterclass.



LeaderSHIFT MasterClass

November 13th & 14th, 2020*

Friday, November 13th, 2020:

7:30 AM-6:00 PM

(Session in The Learning Theater)

7:30 AM: Registration Open for All Members 

7:55 AM: Seating Begins for Alumni Only

8:00 AM: Seating Begins for VIPs Only

8:10 AM: Seating Begins for All Members

8:25 AM: LSM Session Begins (please note we begin our session immediately) 

10:05 AM: AM Break

10:15 AM: LSM Session  

11:45 AM: LUNCH TOGETHER + Photo Shoot (20min)

1:15 PM: LSM Session

2:45 PM: Afternoon Break

3:00 PM: LSM Session

4:30 PM/5:00 PM: END

5:00 PM: Q&A Session (for VIPs Only)

Saturday, November 14th, 2020: (for VIPs Only)

7:30 AM-1:00 PM

7:30 AM: Registration Open for VIP 

7:45 AM: Breakfast is served 

8:30 AM: VIP LSM Session Begins

10:00 AM: Break 

10:15 AM: VIP LSM Session Begins

11:45 AM: Break 

11:50 AM: Q&A Session 

1:00 PM: END

My name is Dr. Gene Herndon, or as I am called by many, Dr. G.

I am a Senior Pastor, Itinerant Minister and Conference Speaker, Thought Leader, Serial Entrepreneur, Best-Selling Author, Publisher, Educator, and most importantly a devoted husband and father. As if that isn’t enough, I am always looking to expand our holdings and interests in business branding, marketing, consulting, entertainment, and beyond.

My entrepreneurial bug started early in life (in middle school to be exact). I quickly learned that sales and entrepreneurship set the path to economic freedom. I could control my income and not be limited to the 9-to-5 grind. It was a mission of mine to dispel the idea that time and money are directly proportionate to each other—because they certainly are not.

Having close to 30 years of experience, my executive background spans both domestic and international c-level business experiences, ranging from designing and launching startup ventures to corporate turnarounds. As an entrepreneur and corporate executive, I have acquired, built, and sold several businesses ranging from real estate and finance, to information technology. 

My voracious appetite for learning sparked a development journey early in my career that not only earned me a doctorate in divinity (D. Div.) but also easily cost over six figures in conferences, classes, and books on the the subjects of business and leadership. Having curated many principles and keys that I learned along the way allowed me to become known for my ability to successfully integrate the right strategies and tactics into well-executed operating plans, building strong teams and achieving superior results.

I firmly believe that a standard of excellence is the key to preeminence. As an industry leader, best-selling author, and ground breaking entrepreneurial expert, I have honed and evolved into a highly sought-after business, motivational and ministry conference speaker.

Every high-performance individual and organization has a coach 

Your Success Mentor