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LeaderSHIFT Success Masterclass 

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250+ Strategies To Take Your Business  To The Next Level 

There aren't any Secrets to Success, only Systems and Strategies.

Reading this page could be one of the best investments you could ever make.

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In This Masterclass You'll...

  • Receive Insane Productivity tools to free up way more time to do what really matters and still get it all done without losing your mind in the process. 

  • Learn How to Scale to Multiple Seven Figures and Beyond with 250+ Proven strategies that high impact brands use to scale quickly regardless of the industry.  - some of which cost little to no money but produce high income results.

  • Receive the key framework and strategies of execution to set, guide, and accomplish the initiatives that will cause your company to move beyond just a company and become a trusted brand that dominates the market place

  • Learn the advanced techniques to ‘Vet’ hire & train the high performance key people that will pay for themselves and turn your business into a powerful brand

You don’t need a business plan….

You need a customer plan! 

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S. Garcia
Automotive Industry 

“Today, you gave me three ideas, and it's going to produce 5X more than what I paid for this class.”


What Others Are Saying 
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C. Rivera

“LSM works. My first time here, I had an idea and a tent. This is my third time at LSM and now I have a food trailer, a store, and ten employees.”

C. Rivera

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T. Scott

Our team went from the very bottom of a Nationwide Organization to the fastest growing in the U. S.  - enjoying 5X growth and achieving nearly $90K in weekly billing

Y. Tadesse
Social Media Influencer

“Our number of subscribers have grown and we set a new record on our video’s “view count” with 100k views in only three days… ”  - Y.T.

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M Helderman
Retail Owner - Women's Apparel 

“As I have been implementing what I learned, the business has increased and more clients are noticing our marketing and advertisements. ”  - 

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Testimonial Videos

What is LSM?


LSM (LeaderSHIFT Success Masterclass) is a by-invitation-only masterclass delivered by Dr. Gene Herndon.


This one-day invitation-only event will give you and your team members advanced marketing principles from the secret playbooks of top organizations to boost sales and scale your business, in an intimate and personal setting. We will introduce you to the top strategies not only of some of the greatest organizations in the world. The purpose is to take your productivity and business to the next level. This is not a personal development seminar (no sitting around the campfire hugging and finding yourself). It will be like an MBA in a day. This is a hard-hitting, rapid-fire, pragmatic business training masterclass chocked full of leadership gold for Corporate Visionaries, Superachievers, and Business Leaders like you..

Day One…

  • Session 1 Productivity 
    We will train you in cutting edge radical productivity hacks and secrets that will help you to do less and accomplish more, leaving you the time to do what matters

  • Session 2 Metrics 
    How to systematize and multiply your current efforts by making small tweaks that will greatly multiply your profits 

  • Session 3 Sales And Marketing 
    Keys to scale, build, brand, and increase revenues. How to Quickly position yourself as important, useful, and dominant.  Not just “an” option but “THE” option 

  • Session 4 Execution 
    Receive the Framework to build the right infrastructure and team (a team that will pay for themselves). 

Did you know that the average employee only gives their employer 10 hours a week out of a 40 hour week?
People typically unknowingly have an infrastructure and culture that keeps business small 

We will show you how to get the right team that will pay for themselves multiple times over. 

Day Two... 

  • VIP Session #1  Ads/Website/Marketing Verbiage

How to write Copy and language that produces results, not just awareness, but actual clients and ultimately dollars 

  • Vip Session #2 Learn Highly Effective Sales Techniques 

How to high Trust Sell with morals and values. We will train you on very specific  Nuero Linguistic techniques that help you overcome resistance and close more deals without being slimy or unethical.  Neurolinguistics is just a fancy term for using the way they think to close the deal, get clients to choose you and your services.



“I loved that there is something for everyone. It doesn't matter if you are just starting or if you have been in business or ministry for years. This conference will take you to the next level, and the next, and the next.”

C. Hau

“Mind blowing! Forever altered, applicable information, one just isn't enough, you just have to keep coming. I am now a business owner because of this conference.” 

L. Klines


“I loved the fact that I could attend this class while awaiting "my" business idea. Having a trustworthy community of people able to help me find my niche and stop settling. The content taught in the class related to the beginner and the most advanced leader. Also, Dr. Gene gives you steps so you do not leave asking where to begin. It's clear.”

F. Lynch


“My business is a testament to what God can do and how LSM applied is effective. LSM equals results and will increase your sales.” 

C. Rivera 


“The fact that he took all the seminars he, Dr. Gene, attended and put together a syllabus, teaching, and instruction manual for possible entrepreneurs of all ages and backgrounds to use and prosper with. It is genius-as he is-(Making and Keeping leaders!).”

D. Hollrah


“The amount of clarity and simpleness in moving-forward to establishing a business and maintaining w/out running yourself into the ground. The information will be useful and priceless in continued growth.”

M. Lozoya


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I have curated some of the best principles and business practices from some of the best thought leaders in the world, from over 25 years of research, thousands of dollars of workshops and conferences, and a dozen books I have written and hundreds I have read. I also include practical applications that I have learned from real-world experience from more than two and a half decades of entrepreneurial success.  After all, I am an actual practitioner and not just talking about theory. You deserve a proven and respected guide to get you from where you are to where you want to be.




         Hilton Phoenix Airport Hotel  

         2435 S. 47th St., Phoenix, AZ 85034

         (480) 894-1600


Time and Date 

June 9th, 2023

Registration at 7:00am

Starting @ 8:15 am, we will finish at approx. 5:30 pm 

The VIP Package 

  • VIP Preferred Seating

  • Additional Q&A @ 5:30pm-6:30pm

  • Additional Advanced training @ 8:30 am on June 10th

  • 7:15 am Registration

  • 7:30 am Breakfast

  • Training session @ 8:30am - 11:45am 

  • Additional Q&A till 1 pm 





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Dr. Gene Herndon is a prolific bestselling author of 12 books including LeaderSHIFT.  He is also a mentor and coach to thousands of CEO’s and business leaders around the world, a senior pastor, conference speaker, and serial entrepreneur who has executive experience ranging from information technology to real estate. Dr. Gene is not only a thought leader but an industry disruptor and serial entrepreneur. Not a theorist, but a practitioner. currently sitting at the helm of a multimillion-dollar portfolio of organizations has allowed him to become highly familiar with the many nuances and challenges that often can seem daunting to today's business leaders.  

Frequently Asked Questions


You may be thinking to yourself: 


I’m too busy.

​”An investment in knowledge pays the best interest.” Benjamin Franklin


Yeah, but, will this be relevant to my industry?

The principles and keys you receive are not industry-specific, but success specific. 


Can I afford this?

We know that money is a precious resource. One idea that we will be sharing profited $18,240 in just a few months. While we can't guarantee that same result for you, by doing the quick math you can certainly see that there is a strong upside that makes this masterclass a great investment.  Also please review the guarantee that we do offer below. 


How is this different from other training?

This is not a personal development seminar (no sitting around the campfire hugging and finding yourself). It will be like an MBA in a day. This is a hard-hitting rapid-fire pragmatic Business training masterclass chocked full of leadership gold. The purpose is to take your productivity and business to the next level. 


Is my business too small for this?

Only if you want it to stay that way!

More Frequently Asked Questions (Click Here)



YES, I am personally offering a guarantee!

GUARANTEE: If by lunchtime, you don’t see how you can at least a 2x (double your income) you can hand in all your materials, enjoy a free lunch on us, excuse yourself for the remainder of the day, and we'll reimburse the entire fee. But wait; there is more. We are so confident that we will also give you a $200 Gift card to offset your expense.

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